Eyelash Extensions: The NovaLash Challenge*
Why have eyelash extensions done with Élan Beauty?
Our secrets: Expertise, quality client service, and use of NovaLah Platinum Bond Adhesive
NovaLash Challenge Purpose: A double-blind study was conducted to determine the effectiveness of
NovaLash brand extra strength elastomeric adhesive (Platinum Bond) versus other extra strength
cyonoacrylate lash adhesives.
Challenge Method: 40 extra curly 0.2mm diameter NovaLash brand lash extensions were placed on the left
side with Platinum Bond® adhesive. On the right, 40 of a leading competitor's extensions were applied
using "extra strength" adhesive of Asian origin.
Challenge Results: By week number 2, the competitor's side showed signs of adhesive breakdown and
lash extension loss.
NovaLash Challenge Conclusion: NovaLash brand Platinum Bond adhesive was shown to be 4 times as
effective as the leading competitor in the following areas: strength, durability, pigmentation, texture, and curl
| * Carried out by NovaLash® |
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